To gain subscribers, some Instagramers and YouTubers are ready to do anything, even to flirt with transgressions and illegality, at the risk of getting lost. But behind this race for narcissistic or mercantile likes, often hides a real fragility.
How far can influencers and internet users in search of popularity go to gain likes? On Twitter, the account “Smash the like” compiles “all those times when bloggers, instagramers or youtubers have done a little too much.” And the least we can say is that there is no shortage of stories from these social media “stars” who have gone too far.
Emma Cakecup, 22, 1.4 million subscribers on Youtube, and her boyfriend Vlad Oltean, 1.2 million subscribers on Instagram, who were most recently in the spotlight for promoting in their photos of counterfeit connected watches and scam sites, also created the “bad buzz” by publishing, on November 11, a photo of them in undress, in a position close to the sexual act, with the caption ( no, it’s not a fake): “With my beauty. I’m laughing because I’m peeing on her. Hihi, have a good Sunday! A thought to the fallen dead for France”. Obviously, this post was withdrawn, but the media quickly relayed the info, finally allowing the couple of influencers to be talked about – an effect probably expected.
Some influencers, very pragmatic, do not hesitate to publish photos of their children on Instagram, while complaining about the “not high enough” number of likes generated, or to manipulate their offspring by making them jokes in very bad taste, which will then be broadcast on YouTube, with the idea of collecting thousands of views. These “pranks”, or video hoaxes, often turn to humiliation for those who are victims – this was the case last August, with this father, whose channel (5.6 million subscribers) was suspended, for having given laxatives to her children, before filming them crying in the toilets.
Others also wickedly trap their spouses: in the video “My guy finds out that I cheated on him”, Lauren Cruz, a former French reality TV starlet, left a condom lying around on the bed of a bedroom. hotel, before filming her angry boyfriend. Mission accomplished: 585,778 views. The Swiss YouTuber Birdyy also made his (now ex) 18-year-old fiancée believe that he “was taking cocaine”, or that he was cheating on her… in order to film the young girl’s tears live. These videos have garnered 1.6 and 3.7 million views, yes.
Sometimes influencers reveal themselves online doing original (or silly, it depends) actions, like crushing their iPhone in a blender and drinking it as juice (925,000 views), recording the sound (daily ) of his farts at work, or… spending 24 hours in a tub filled with Coca Cola (9.4 million views).
Some sometimes really cross the red line, flirting with illegality. A couple of YouTubers, Cole and Savannah LaBrant, thus created the bad buzz by pretending to evacuate their house in an emergency because of the fires which ravaged California in August 2018. All this to collect 4.5 million views. And then there is the extreme case of Monalisa Perez, 20, sentenced to 6 months in prison for having shot at point blank range at her boyfriend (and having killed him), in order to make a video viral. The young man, Pedro Ruiz, 22, dreamed of becoming famous, and it is from him that the idea for this production would have come.
To collect views, others go so far as to film victims of car accidents, or even make visitors to an amusement park believe that a shooting is in progress. But the list of all those cases where YouTubers and Instagramers go too far is long, and it’s time to move on to the analysis phase.