During Wednesday night’s dinner party on Married At First Sight, Sam Ball and Ines Basic continued to flirt as their much hyped ‘affair’ began to kick off.

The duo used the word ‘cupcake’ to signal when they wanted to sneak off for a one-on-one chat but viewers flocked to Twitter to slam the secret code as cringeworthy.

‘Worst code word ever,’ one fumed while another ranted: ‘enough with the cupcake bullsh*t.’