Jay-Z creative skills are not only limited to rap game. Puma selects Jay-Z as a creative director for its new basketball sneaker line. Puma announced on Monday that Jay-Z is joining Puma as creative director for new sneaker line campaign.
According to ESPN Jay-Z will play the role of Creative Director in the company. Jay-Z already had a working relationship with the company for more than a year. Puma provided sneakers and apparel for Jay-Z’s tour promoting the album “4:44” last year.
The brand also signed endorsement deals with Deandre Ayton, Zhaire Smith and Marvin Bagley III. Jay-Z as a creative director of Puma is going to be really interesting and his fans are excited for this.